Mad Hat Asia is on a roll! From securing a hat-trick of wins at the MARKies Awards to orchestrating a dazzling World Christmas Market campaign, and clinching new clients, it’s been a season brimming with bold ideas, brilliant execution, and big results. We’re thrilled to share a peek into the magic happening within our rabbit hole.
Sleigh-ing the Competition at the MARKies Awards!
Our campaign for the World Christmas Market 2024 truly sleigh-ed the competition at Marketing-Interactive's MARKies. We were honored to be nominated for three awards in hotly-contested categories and are proud to announce we walked away with:
Bronze for Most Effective Use - Events (Physical / Virtual)
Silver for Most Effective Use - Launch / Re-Launch
Beyond the accolades, the campaign secured over SGD4 million in PR Value across 500 pieces of coverage, driving a fantastic footfall of almost 150,000 over 21 days! This was a testament to our team's strategic thinking and flawless execution.
Pipin' Hot Wins: Expanding the Mad Hat Fam!
Our winning streak extends to new partnerships, with Mad Hat Asia scoring a hat-trick of new additions to our client roster:
Bel Group's 6-month-long KOL engagement saw the return of Cosford Container Park, a successful long-term collaboration.
We're also setting the stage for DSM-Firmenich's SGD60 fragrance launch, poised to make a significant impact in the market.
We are incredibly grateful for the dedication and creativity of our dream teams in making these achievements possible!
Humanising Brands Done Right: The HBO Max Story
One of our standout projects involved helping HBO Max navigate brand confusion after four rebrands. Instead of hiding from the inevitable, we embraced it with humour and self-deprecating wit.
As Reengeeta highlighted in Marketing Interactive: social done right shows you're human. And nothing's worse online than fear—except maybe ignoring a good meme. This campaign perfectly showcased our ability to connect with audiences authentically and turn potential challenges into engaging opportunities.
World Christmas Market: A Holiday Extravaganza
From 5 to 25 December 2024, the World Christmas Market Singapore was a true holiday extravaganza at Marina Bay. This event ushered in a new era of festive celebrations, where cultures converged, traditions were celebrated, and lasting memories were created.
The market garnered notable coverage across an array of tier 1 dailies, broadcast (both TV and radio), and lifestyle publications, including:
The Straits Times
8world
AsiaOne
Channel 8 News
CNA
Channel 5 News
CNA938
Mothership
Yahoo Singapore
Tatler Singapore
The Smart Local
Eatbook
Sethlui.com
And many more!
This broad coverage underscores the market's significant impact and our team's expertise in generating widespread media attention.
Ready to make your brand's next big splash? Whether you're aiming for award-winning campaigns or simply want to connect with your audience in a fresh way, we've got the expertise. Come chat with Mad Hat Asia and let's craft your next success story!
Generating newsworthy content is imperative for any brand to get noticed and secure a share of voice. However, grabbing attention, especially the right kind, is easier said than done. Here are some basics that will keep your content newsworthy and attractive.
The traditional five-day workweek has been the norm for many years, but in recent times, the idea of a four-day workweek has gained popularity. With the hopes of boosting productivity, creativity and quality of life, we at Mad Hat Asia have been experimenting by offering the last Friday of most months.
So here’s our experience with our Mad Long Weekend!
Ask anyone what their understanding of PR is, and you’ll be met with a multitude of responses. However, elements of “press releases” and “events”, followed by “brand image” and “crisis management”, are ever-present.
However, Mad Hat Asia suggests tackling public relations from an alternative lens of the trade – getting the right messages to the right audiences.
Struggling to boost your brand visibility to your target audience? There are many ways to get the word out about your organisation, beyond the usual press releases. So check out these handy tips to build your brand with PR and make your company the talk of the town, for all the good reasons of course!
We, Mad Hat Asia, are ecstatic to be working alongside our retainer partner, Viu, to effectively launch their latest original, The Bridge Season 2. Sharing the same passion in pushing the envelope in taking risks and creating engaging content in this ever-changing landscape, the series was launched via a virtual press conference! So, how did we pull this off? Here are some handy tips we have learnt from hosting Viu’s virtual media launch event thus far.
We could all use all the help we can get, now more than ever. As businesses across the country (and the world) struggle to survive through these current pandemic times, Mad Hat would like to better understand how we may be able to help. #KitaJagaKita
Caught in a dilemma between micro vs macro influencers for your next social media campaign? Influencer marketing is a great strategy for brands looking to engage with audiences on social media, especially Instagram. However, the key to a successful campaign lies in your ability to understand the differences between the two.
CONTENT IS KING - the title of an essay written by Bill Gates long back in 1996 which resonates stronger than ever today, as people the World over retreated into the safety of their homes and glare of their screens.
So what is content marketing, why it might be right for my brand and how do I get it right?
Internship is a great way to gain professional experience, develop your skills and learn more about the field that you are seeking a career in. Most importantly, internships pave the way for you to kick start your career as it increases your chance of landing onto a full-time job after your studies!
Over the years, we've had dozens of Intern Extraordinaires whom we've had the honour of hosting and learning from. One of the best things about what we do and why we do it, is hearing stories and testimonials from our intern alumni once they have completed their internship program and reflected on their journey.
During The Cooler Lumpur Festival 2019, a few Hatters signed up to put themselves through an immersive experience into the journey of a refugee. SALT offers a glimpse into the journey of a refugee from their home country fleeing to a destination with an unknown future that awaits them.
As the saying goes, and in many forms, small simple acts made towards achieving a goal eventually create the impact we seek. Towards the end of 2018, the Hatters had one simple goal in mind: to make eco-conscious decisions in every possible way with our work and actions and Make A Difference (M.A.D).
Every month at Mad Hat Asia, we look forward to our exciting team activities while infusing some of our M.A.D into it. Sometimes we fire up a barbecue at the Mad Haus, or work up a sweat with a good hike (followed by a picnic of course), and other times we keep ourselves up at night by huddling around a horror movie together. Only this time it was a trip to PAWS because there is nothing like getting sloppy kisses from doggies (and scratches from cats).
