Mad Hat Asia Among PRovoke Media’s 36 Best Agencies in Asia

Yoooo, we did it! PRovoke Media just dropped their list of the 36 Best Agencies in Asia and  Mad Hat Asia among the list! 🔥

From global networks like Edelman, Ogilvy, Weber Shandwick, and Burson, to powerhouse independents like Mutant, Rice, and Vero, this list is packed with some of the most iconic names in the biz. To be mentioned alongside them? Honestly, super honored and pumped.

Big shoutout to all 36 agencies who made the list - y’all inspire us and keep raising the game.

👉 Read the full article and explore the full list here

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Is your brand ready to face the unexpected?

We prepare for and navigate crises with confidence.

Get in touch with us today: hatters@madhat.asia 

Building AI Literacy Across ASEAN: Mad Hat at the ASEAN Foundation’s Regional Policy Convening

Impact happens where people and policy connect. Mad Hat Asia was part of the ASEAN Foundation’s 2nd Regional Policy Convening of AI Ready ASEAN, supported by Google.org, in Kuala Lumpur (12–13 August 2025).

Enabling Mad Impact

AI shouldn’t just live in policy papers or tech labs - it needs to be human, relatable, and for everyone. That’s why this convening mattered: bringing together policymakers, educators, youth leaders, and AI experts to launch AI Class ASEAN, a free e-learning platform set to equip 5.5 million learners with essential AI and digital skills across Southeast Asia.

Hands On Learning

Together with partners, we shaped how the initiative was experienced. We supported the Masterclass on Human Impact Stories, creating space for participants to reflect, refine, and reframe how they communicate impact. Through hands-on learning and collaborative feedback, we helped partners explore how tone, platform, and audience can transform storytelling.

We also worked closely with the ASEAN Foundation team to ensure the story reached beyond the room by inviting media to the press conference, amplifying the initiative’s launch to wider audiences across the region.

Making A Difference

AI literacy isn’t only about technology. It’s about people, students, educators, parents, and communities understanding how AI can shape their futures. By putting human stories at the forefront, we made sure this convening wasn’t just policy talk, but a platform that connected vision to everyday life.

For Mad Hat Asia, it was an opportunity to do what we do best: bring big ideas closer to people through storytelling, engagement, and media amplification.

Together with the ASEAN Foundation and Google.org, we’re helping shape an AI-ready ASEAN where stories power the future of technology.

Let’s build stories that resonate and connect. Reach out at hatters@madhat.asia.

MH in the Media: Mad Hat Asia Leads Café Mesra’s First Digital Leap

Making headlines again! We’re thrilled to be featured for our latest appointment as Café Mesra’s agency partner, leading the brand’s very first digital and PR push in Malaysia.

As a homegrown F&B brand born during the pandemic, Café Mesra had never partnered with an agency before. Over the next 12 months, we will be steering the brand’s digital presence across Instagram, Facebook, and TikTok, bringing to life its community-first spirit through:

✨ Trend-led TikTok content

☕ Stories that spotlight barista-quality coffee and fresh pastries

🎯 Integrated campaigns, starting with a nationwide price reduction initiative

This collaboration is rooted in bold storytelling and real, relatable content — everything we love doing here at Mad Hat.

“We thrive when we work with client partners who are all in on creating real, relatable and resonant connections  and who aren’t afraid to show up with heart and a huge dose of humour.” – Kim Chew, Social Media Lead, Mad Hat Asia

Want the full scoop?

Read the full article here: 👉 https://www.marketing-interactive.com/cafe-mesra-appoints-agency-for-first-digital-and-pr-push-in-malaysia 

Let’s build something bold together.

📩 hatters@madhat.asia

Mad Hat Asia's Winning Streak: From Awards to Brand Revamps!

Mad Hat Asia is on a roll! From securing a hat-trick of wins at the MARKies Awards to orchestrating a dazzling World Christmas Market campaign, and clinching new clients, it’s been a season brimming with bold ideas, brilliant execution, and big results. We’re thrilled to share a peek into the magic happening within our rabbit hole.

Sleigh-ing the Competition at the MARKies Awards!

Our campaign for the World Christmas Market 2024 truly sleigh-ed the competition at Marketing-Interactive's MARKies. We were honored to be nominated for three awards in hotly-contested categories and are proud to announce we walked away with:

• Bronze for Most Effective Use - Events (Physical / Virtual)

• Silver for Most Effective Use - Launch / Re-Launch
  

Beyond the accolades, the campaign secured over SGD4 million in PR Value across 500 pieces of coverage, driving a fantastic footfall of almost 150,000 over 21 days! This was a testament to our team's strategic thinking and flawless execution.

Pipin' Hot Wins: Expanding the Mad Hat Fam!

Our winning streak extends to new partnerships, with Mad Hat Asia scoring a hat-trick of new additions to our client roster:

• From Bel Groupe’s 6-month KOL engagement, to the return of Cosford Container Park, and now the upcoming launch of DSM-Firmenich’s SG60 fragrance — Mad Hat Asia is serving bold ideas, big flavor, and even bigger impact.

We are incredibly grateful for the dedication and creativity of our dream teams in making these achievements possible!

Humanising Brands Done Right: The HBO Max Story

One of our standout projects involved helping HBO Max navigate brand confusion after four rebrands. Instead of hiding from the inevitable, we embraced it with humour and self-deprecating wit.

As Reengeeta highlighted in Marketing Interactive: social done right shows you're human. And nothing's worse online than fear—except maybe ignoring a good meme. This campaign perfectly showcased our ability to connect with audiences authentically and turn potential challenges into engaging opportunities.

World Christmas Market: A Holiday Extravaganza

From 5 to 25 December 2024, the World Christmas Market Singapore was a true holiday extravaganza at Marina Bay. This event ushered in a new era of festive celebrations, where cultures converged, traditions were celebrated, and lasting memories were created.

The market garnered notable coverage across an array of tier 1 dailies, broadcast (both TV and radio), and lifestyle publications, including:

• The Straits Times

• 8world

• AsiaOne

• Channel 8 News

• CNA

• Channel 5 News

• CNA938

• Mothership

• Yahoo Singapore

• Tatler Singapore

• The Smart Local

• Eatbook

• Sethlui.com

And many more!

This broad coverage underscores the market's significant impact and our team's expertise in generating widespread media attention.

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Ready to make your brand's next big splash? Whether you're aiming for award-winning campaigns or simply want to connect with your audience in a fresh way, we've got the expertise. Come chat with Mad Hat Asia and let's craft your next success story!