Mad Hat Asia is on a roll! From securing a hat-trick of wins at the MARKies Awards to orchestrating a dazzling World Christmas Market campaign, and clinching new clients, it’s been a season brimming with bold ideas, brilliant execution, and big results. We’re thrilled to share a peek into the magic happening within our rabbit hole.
Sleigh-ing the Competition at the MARKies Awards!
Our campaign for the World Christmas Market 2024 truly sleigh-ed the competition at Marketing-Interactive's MARKies. We were honored to be nominated for three awards in hotly-contested categories and are proud to announce we walked away with:
Bronze for Most Effective Use - Events (Physical / Virtual)
Silver for Most Effective Use - Launch / Re-Launch
Beyond the accolades, the campaign secured over SGD4 million in PR Value across 500 pieces of coverage, driving a fantastic footfall of almost 150,000 over 21 days! This was a testament to our team's strategic thinking and flawless execution.
Pipin' Hot Wins: Expanding the Mad Hat Fam!
Our winning streak extends to new partnerships, with Mad Hat Asia scoring a hat-trick of new additions to our client roster:
From Bel Groupe’s 6-month KOL engagement, to the return of Cosford Container Park, and now the upcoming launch of DSM-Firmenich’s SG60 fragrance — Mad Hat Asia is serving bold ideas, big flavor, and even bigger impact.
We are incredibly grateful for the dedication and creativity of our dream teams in making these achievements possible!
Humanising Brands Done Right: The HBO Max Story
One of our standout projects involved helping HBO Max navigate brand confusion after four rebrands. Instead of hiding from the inevitable, we embraced it with humour and self-deprecating wit.
As Reengeeta highlighted in Marketing Interactive: social done right shows you're human. And nothing's worse online than fear—except maybe ignoring a good meme. This campaign perfectly showcased our ability to connect with audiences authentically and turn potential challenges into engaging opportunities.
World Christmas Market: A Holiday Extravaganza
From 5 to 25 December 2024, the World Christmas Market Singapore was a true holiday extravaganza at Marina Bay. This event ushered in a new era of festive celebrations, where cultures converged, traditions were celebrated, and lasting memories were created.
The market garnered notable coverage across an array of tier 1 dailies, broadcast (both TV and radio), and lifestyle publications, including:
And many more!
This broad coverage underscores the market's significant impact and our team's expertise in generating widespread media attention.
Ready to make your brand's next big splash? Whether you're aiming for award-winning campaigns or simply want to connect with your audience in a fresh way, we've got the expertise. Come chat with Mad Hat Asia and let's craft your next success story!