We’re proud to have supported Ryt Bank in their recent feature on BFM 89.9’s The Breakfast Grille, Malaysia’s leading business and current affairs programme.
In a conversation hosted by Philip See, Ryt Bank CEO Melvin Ooi discussed the future of digital banking, financial inclusion, and how Ryt Bank is setting a new benchmark as the world’s first advanced AI-powered bank.
From Innovation to Inclusion: A New Banking Era
The interview spotlighted how Ryt Bank is redefining what banking can be — faster, easier, and more secure, while staying deeply focused on people-centric innovation.
Melvin unpacked how Ryt Bank’s AI-powered ecosystem is built around:
Speed & Simplicity: Super-fast onboarding and seamless transactions, all from your mobile.
AI-Led Personalisation: From intuitive interfaces to personalised financial insights, powered by Ryt AI.
Security & Trust: Biometric face-matching, real-time fraud detection, and up to RM250,000 PIDM protection.
Inclusivity & Shared Progress: Fostering collaboration through group-based financial goals.
Mad Hat’s Role
We partnered with Ryt Bank to shape the interview strategy and messaging, ensuring clarity, confidence, and alignment with their “Banking Done Right” promise. From media prep to narrative development, we helped Ryt Bank position itself as a category leader in digital banking innovation.
What’s Next?
As Melvin hinted on air, Ryt Bank is gearing up for launch, with early access coming soon. The buzz from BFM helped build anticipation while reinforcing Ryt Bank’s role as a trusted, future-ready financial partner.
Your brand has a story worth telling. We’ll make sure the right people hear it. Reach out to hatters@madhat.asia