We’re rolling into Q3 with fiery collabs, fresh causes, and festive comebacks and this season, the Hatters have been working overtime. From turning up the heat with Bulgogi Syo x Chef Choi Hyun Seok, to creating awareness for National Stroke Awareness Month, and championing lifelong learning with Vertical Institute, it’s been a full, fulfilling few months of creativity and connection.
And because great work deserves great eats, we also indulged in Middle Eastern delights with Aniba before gearing up for one of our favourite festive returns: the World Christmas Market at The Promontory, back this December with sparkle, flavour, and plenty of cheer.
✈️ Dream It, Do It with AirAsia
Big dreams deserve big stages, and we’re proud to have been part of AirAsia’s Dream It, a campaign connecting People, Places, and Passion across ASEAN.
Vol. 1 × Ta-ku took creators to Manila, diving into the city’s vibrant music scene.
Vol. 2 × SEGA levelled up in Tokyo, flying RedGames Jam winners to Tokyo Game Show 2025 for a first-hand taste of Japan’s gaming culture.
Two volumes, one dream: celebrating ASEAN creativity and turning possibilities into reality.
🧠 Hatters in Skill-Stacking Mode
At Mad Hat Asia, learning never stops; it just gets louder (and a little weirder).
This quarter, Hatters spent an inspiring afternoon with Sweathead Strategy Masterclass with Mark Pollard, experimenting with new frameworks and unexpected creative combinations.
We also went off mute with a five-week Mad Hat Voice Workshop led by theatrical coach Jin Loh, exploring how tone, rhythm, and pauses can turn everyday delivery into pure persuasion.
Always skill stacking. Always growing. Always finding new ways to make our insights, ideas, and voices impossible to ignore.
🎩 We are Hiring!
We’re expanding our crew across Singapore and Malaysia, and the hunt is on for fresh, nutty, entrepreneurial Hatters ready to make some marketing magic.
We’re looking for:
Nutter Executives – communication champs with initiative and team spirit
Intern Extraordinaires – admin, graphic design, or social media whizzes
Insanity Managers – experienced communicators with strategy chops and client flair
If you’ve got the spark, curiosity, and madness to match, come play with us.
Drop us a brief or email at hatters@madhat.asia.
🍴 Singapore Food Festival 2025: Have You Eaten Yet?
The Singapore Food Festival returned for its 32nd edition (4–24 September), celebrating everyday care and connection through food. Anchored by crowd-favourite events like Food is Art, The Long Table, and Future Food, this year’s festival spotlighted Singapore’s rich culinary heritage, creativity, and forward-thinking spirit.
After weeks of (meat) sweats, happy tears (mostly), and serious teamwork, the campaign wrapped up with results worth feasting on:
$1.8M in international media value
$8.3M in total PR value
400+ pieces of coverage, including The Straits Times, 8world, Lianhe Zaobao, AsiaOne, The Smart Local, Lifestyle Asia, The Peak, AUGUSTMAN, Her World, Eatbook, Sethlui, and more.
Talk about serving success on a platter. 🍽🔥
Here’s to the next hat.
From campaigns that connect to ideas that inspire, Q3 reminded us why we do what we do: to create, to collaborate, and to keep things just the right amount of mad.
Let’s build stories that resonate and connect. Reach out at hatters@madhat.asia.