We’re always diving down the rabbit hole of bold ideas, sparking creativity that moves people and brands alike. From groundbreaking launches to nationwide movements, here’s a look at the stories, wins, and waves we’ve been making.
Asia’s Best? Confirmed.
Mad Hat Asia has officially been named one of Provoke Media’s 36 Best Agencies.
Hyundai Hits Penang
The Hyundai Mobility Experience rolled into Queensbay Mall, Penang, bringing with it shiny rides, electrifying test drives, and next-gen innovations. With some of Penang’s coolest creators sparking chatter, car lovers and shoppers got hands-on with the future of mobility.
Ryt Bank Makes Merdeka History
Banking, but with an AI twist. Ryt Bank, proudly Malaysian and backed by YTL and Sea Limited, became the world’s first AI-powered bank. From secret #IYKYK codes to nationwide conversations, the launch sparked buzz while redefining what the future of banking could look
Kindness, Multiplied with Tropicana Twister
This Ramadan, kindness got a glow-up. Tropicana Twister’s “Gandakan Kebaikan” campaign blossomed into 13,000 acts of kindness nationwide. With RM200,000 in care packs reaching 5,000 families, the movement proved how small gestures can multiply into nationwide impact.
Stories that Stick
Our very own Joe Kwan brought the Human Impact Stories Masterclass to life, guiding brands on crafting storytelling that resonates—across tone, platform, and audience.
Future-Proofing ASEAN with Google.org
Mad Hat Asia partnered with the ASEAN Foundation and Google.org on AI Class ASEAN, helping equip 5.5 million learners with essential digital skills. The mission? To future-proof ASEAN with safe, inclusive, and empowering tech knowledge.
Let’s build stories that resonate and connect. Reach out at hatters@madhat.asia.