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MH in the Media: Mad Hat Asia Leads Café Mesra’s First Digital Leap

Making headlines again! We’re thrilled to be featured for our latest appointment as Café Mesra’s agency partner, leading the brand’s very first digital and PR push in Malaysia.

As a homegrown F&B brand born during the pandemic, Café Mesra had never partnered with an agency before. Over the next 12 months, we will be steering the brand’s digital presence across Instagram, Facebook, and TikTok, bringing to life its community-first spirit through:

✨ Trend-led TikTok content

☕ Stories that spotlight barista-quality coffee and fresh pastries

🎯 Integrated campaigns, starting with a nationwide price reduction initiative

This collaboration is rooted in bold storytelling and real, relatable content — everything we love doing here at Mad Hat.

“We thrive when we work with client partners who are all in on creating real, relatable and resonant connections  and who aren’t afraid to show up with heart and a huge dose of humour.” – Kim Chew, Social Media Lead, Mad Hat Asia


Want the full scoop?

Read the full article here: 👉 https://www.marketing-interactive.com/cafe-mesra-appoints-agency-for-first-digital-and-pr-push-in-malaysia 

Let’s build something bold together.

📩 hatters@madhat.asia