When bold ideas meet brave clients and a team that’s all in, great things happen. Here’s a look at some recent highlights — from industry recognition, client success, and content that delivers.
From taking home major titles at the 2025 Agency of the Year (AOTY) and MARKies Awards across Singapore and Malaysia, to building real momentum with brands like SOFY, here’s a peek at what’s been brewing behind the scenes.
🏆 Recognition That Matters
At the 2025 Agency of the Year (AOTY) and MARKies Awards across Singapore and Malaysia, we were proud to receive 16 nominations — and even prouder to take home several big wins:
Boutique Agency of the Year
Public Relations Agency of the Year
Agency Team of the Year
In the creative space, our Listerine Social Commerce campaign clinched the Most Creative – Social Commerce award at the MARKies, further affirming our belief in ideas that blend strategy and storytelling seamlessly.
Big love to the clients who trusted us, and the team who brought these ideas to life.
✨Brand in Focus: SOFY
The brief: Make SOFY, a feminine hygiene brand, stand out with Gen Z.
Our solution: Tap into authenticity. Create content that reflects the realities of young women today. Be bold, be real, and never awkward about periods.
By speaking Gen Z’s language — with humour, empathy, and unfiltered storytelling — we built a brand voice that resonated. And the numbers? They backed us up:
50% growth in Instagram followers
200% TikTok growth
2.2M+ people reached
12,000+ engagements generated
That’s what happens when creative meets culture — and strategy leads the way.
If you’ve got a brief, big or small and you're ready to make your brand stand out, let's talk. Whether it’s a full-fledged campaign, social-first storytelling, or just an idea you're not sure what to do with, we’re always game.
Drop us a line at hatters@madhat.asia — we’d love to hear from you.