With the Singapore Grand Prix revving up the city each year, brands from around the world are seizing the chance to connect with local audiences in meaningful ways. But what does it really take to win over Singaporeans?
In an interview with Telum Media, our Country Lead, Danielle Chow, shares her take - emphasizing that true impact starts by rooting campaigns in local life and trusting local teams to co-create authentic stories.
“Brands should connect with Singaporeans using passion points such as food, music, innovation, and sustainability - weaving them into experiences that feel naturally rooted in local life,” says Danielle.
She also highlights the importance of a “Singapore-first, region-ready” mindset, ensuring that campaigns are deeply anchored in local culture while scalable across Southeast Asia.
Read more insights from Danielle and other PR leaders in the full feature on Telum Media.
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