#CactusMYRealAmbassador
Cactus Natural Mineral Water is your Malaysian Ambassador that is of good value, easy on the pocket and is proudly Malaysian Made. Cactus mineral water bottles are produced with state-of-the-art bottling technologies. Its water source is well protected from any kind of pollution with exceptional quality. It is voted by consumers as one of Malaysia’s most trusted brands.
OUR SERVICES
- Social Media Managment
- Content Creation
OUR OBJECTIVE
Focusing on all things product related through light hearted content and key messages incorporated
Strengthening brand messaging while emphasizing Brand Relevance.
Strengthening the brand’s motto to be the Malaysian ambassador by providing information inspired by local trends and happenings.
OUR STRATEGY
The idea is to highlight #CactusMYRealAmbassador and establish strong & light-hearted content based on the content pillars below :-
Product Driven
Brand Driven
Curated Content
THE CREATIVE
Over 6 months, monthly themes were executed with reference to emphasizing the brands tone and manner of content that is light-hearted, witty, real, inclusive and trendy.
This concept was executed by setting relevant themes monthly to showcase the diversity of Malaysian food, culture and destinations.
Monthly Themes such as
Biodiversity Month - Where posts were created with the inspiration of highlighting the Malaysian biodiversity such as:
Jaguh Sukan Tanah Air (Olympics Athletes) - Contents were created in tribute to our very own Malaysian Athletes that has represented Malaysia in the Olympics.
Bulan Ramadhan - Post & Creative recipes in lieu of the Ramadhan was created to engage with the community.
RESEARCH AND BRAND INSIGHTS
Some of the key takeaways:
COMPETITORS - Brands that are in the market adopted the approach of highlighting its product quality along with key messages.
TARGET AUDIENCE - Social media users in Malaysia prefer content that is not brand heavy. They engage with content that is trendy and light hearted with a touch of humor.
BRAND POSITIONING - Captions in Malay and engagement driven content such as (trivia & challenges) for this brand drove higher engagement.
DELIVERY
Content Creation
Hashtag #CactusMYRealAmbassador was launched with reference to Being Malaysia’s number 1 ambassador celebrating & highlighting all things Malaysian.
This includes curated content which was executed by actively assigning Monthly content to relevant themes that would highlight all things Malaysian that everyone loves.
Creative & Light-hearted content was curated monthly according to the monthly themes that were assigned to ensure efficient creative planning.
Trends Post
We allocated a number of trends posts weekly to relate better to the target audience.
EXPLORE HOW WE CAN GET MAD TO BRING YOUR BRAND TO LIFE
EXPLORE MORE
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