Generating newsworthy content is imperative for any brand to get noticed and secure a share of voice. However, grabbing attention, especially the right kind, is easier said than done. Here are some basics that will keep your content newsworthy and attractive.
The traditional five-day workweek has been the norm for many years, but in recent times, the idea of a four-day workweek has gained popularity. With the hopes of boosting productivity, creativity and quality of life, we at Mad Hat Asia have been experimenting by offering the last Friday of most months.
So here’s our experience with our Mad Long Weekend!
Ask anyone what their understanding of PR is, and you’ll be met with a multitude of responses. However, elements of “press releases” and “events”, followed by “brand image” and “crisis management”, are ever-present.
However, Mad Hat Asia suggests tackling public relations from an alternative lens of the trade – getting the right messages to the right audiences.
Struggling to boost your brand visibility to your target audience? There are many ways to get the word out about your organisation, beyond the usual press releases. So check out these handy tips to build your brand with PR and make your company the talk of the town, for all the good reasons of course!
We, Mad Hat Asia, are ecstatic to be working alongside our retainer partner, Viu, to effectively launch their latest original, The Bridge Season 2. Sharing the same passion in pushing the envelope in taking risks and creating engaging content in this ever-changing landscape, the series was launched via a virtual press conference! So, how did we pull this off? Here are some handy tips we have learnt from hosting Viu’s virtual media launch event thus far.
We could all use all the help we can get, now more than ever. As businesses across the country (and the world) struggle to survive through these current pandemic times, Mad Hat would like to better understand how we may be able to help. #KitaJagaKita
Caught in a dilemma between micro vs macro influencers for your next social media campaign? Influencer marketing is a great strategy for brands looking to engage with audiences on social media, especially Instagram. However, the key to a successful campaign lies in your ability to understand the differences between the two.
CONTENT IS KING - the title of an essay written by Bill Gates long back in 1996 which resonates stronger than ever today, as people the World over retreated into the safety of their homes and glare of their screens.
So what is content marketing, why it might be right for my brand and how do I get it right?
Internship is a great way to gain professional experience, develop your skills and learn more about the field that you are seeking a career in. Most importantly, internships pave the way for you to kick start your career as it increases your chance of landing onto a full-time job after your studies!
Over the years, we've had dozens of Intern Extraordinaires whom we've had the honour of hosting and learning from. One of the best things about what we do and why we do it, is hearing stories and testimonials from our intern alumni once they have completed their internship program and reflected on their journey.
CONTENT IS KING - the title of an essay written by Bill Gates long back in 1996 which resonates stronger than ever today, as people the World over retreated into the safety of their homes and glare of their screens.
So what is content marketing, why it might be right for my brand and how do I get it right?