Mangosteen - From Skin to Soul

Mangosteen - From Skin to Soul

Mangosteen was established as a project with the goal of introducing the world to the fresh and distinctive South-East Asian perfumes and fragrances derived from the remarkable range of flowers, fruits, and herbs that thrive in this lush and green corner of the world.

Malaysia, at the heart of this area, is home to some of the world's oldest rain forests as well as some of the rarest plant and animal species.

It is also the location of the beautiful mangosteen fruit. It is known as the "Queen of Fruits" because of its thick deep purple skin that opens to reveal pristine white segments of sweet tart softly fragrant fruit.

Mangosteen is a lifestyle brand with a social aim to alter people's lives by changing the way they live. We accomplish this by devoting 100% of our revenues to empowering the lives of women and children throughout Southeast Asia through carefully selected non-profit organisations. They hope to empower more people in South East Asia with the help of Support.

OUR SERVICES

• Social Media Planning
• Content Creation
• Influencer Engagement
• Communication Strategy
• Press Release

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OUR OBJECTIVE

• To highlight and generate buzz around the launch of the From Skin to Soul range in a way that resonates with the target audience.

• To build brand presence and social media awareness with regards to the brand ethos.

• Grow brand audience to boost follower growth rate in order to attain higher visibility among the target audience.

OUR STRATEGY

• Build brand presence to establish consumer trust. 

• Bring to life the Success/Impactful stories of Mangosteen’s collaborations with their partners and the communities that they serve. 

• Amplify Mangosteen’s brand origins and ethos which is a homegrown brand that offers products blended with tropical essences for the social mission of empowering women and children across South East Asia.

THE CREATIVE

With reference to the Objective that was set for Mangosteen’s content strategy it was identified that we were to categories and curates posts + captions that were the following

• Lifestyle Based 

• Product Based 

• Brand Origin

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DELIVERY

• Social Media Content Creation 

  • The conceptualization and content planning was executed by integrating the clients aesthetic photography in the copywriting.

  • As well as the integration of Lifestyle based photography was suggested to increase consumer trust and widen brand presence.

PR 

Communication Strategy was requested and discussed with reference to organizing and inviting members of media to the Event Launch which took place at Majestic Hotel. Along with consult, with reference to ensuring that the relevant COVID SOP’s were compiled during the event which was done by separating attendees accordingly

• Influencer Engagement 

  129 Creative Drops that were put together by Mangosteen were conceptualized and sent out to influencers and media to amplify the conversations with regards to the launch of the From Skin to Soul range. 

  Total Earned PR Coverage : RM 141,625

Creative Drop

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