Launched in 2014 by Fresh Events Global, The Music Run has been experienced by over 200,000 runners across 25 events in 12 countries. 2017 witnessed the global expansion of The Music Run with events held in Europe, Africa & the Middle East and Asia.
CLIENT | The Music Run
OUR SERVICES
- Communications Strategy
- Media Engagement
- Influencer Engagement
THE BRIEF
Maximise awareness and social media buzz prior to the event and maximise footfall to the event
INSIGHTS
For music lovers, fitness enthusiasts and first-timers, The Music Run is the most uplifting 5k and 10k running series on earth. With speakers every 50m pumping 150,000 watts of sound and ‘Inspo Zones’ to fuel your running beat, this is a fitness high like no other. Running never sounded so good.
2016
MEDIA ENGAGEMENT
Mad Hat PR was responsible for managing media relations for The Music RunTM by AIA Vitality 2016. Leading up to the event, we had successfully generated media and social media buzz via press announcements and creative media invites. We also invited a number of media to participate in the run for them to experience it themselves.
2017
MEDIA & INFLUENCER ENGAGEMENT
With the success of last year’s media engagement, we were tasked to add on influencer engagement into the communication plans for 2017. We engaged Talitha Tan, Reuben Kang, Ethan Curzon, Edeline How and running community group, We Be Thirsty, to seed social media content pre, during and post run to be seeded on their respective platforms which in return gave us the desired traction and awareness that we needed.
RESULTS
In 2016, we hit a whopping RM1,594,635.49 in PR value across all traditional, online and social media.
In 2017, we pushed ourselves even more and internally targeted to beat 2016’s PR value by getting RM1.8 million in PR coverage across 184 media clippings and social media postings.
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