THE BRIEF

Introduce Amazin’ Graze’s festive products to the Malaysian market while generating consistent visibility of Amazin’ Graze in both traditional, online media and through influencers.

INSIGHTS

Amazin’ Graze mission is straightforward: to change the way we snack. They also want to encourage real foods only, none of the fake stuff or empty calories. Their healthy snacks are handmade fresh every week in small-batches using best-for-you ingredients.

SNACKING NEVER FELT SO GOOD!

OUR OBJECTIVES

Introduce Amazin’ Graze’s festive products to the Malaysian market while generating consistent visibility of Amazin’ Graze in both traditional, online media and through influencers.

OUR STRATEGY

As a cult favourite among media (and everyone else who snacks, really), we had to of course let media try the magic that is Amazin Graze. We developed quirky infographics and festive cards to accompany creative media drops that we put together. To no surprise, we got a bulk of the media post their little festive gifts on their social media channels, letting their followers know about Amazin’ Graze’s new festive product range.

We also seeded out the press release to both long leads and short leads. As a result, we were featured in a number of products features including listicles of things to buy for Christmas and Chinese New Year.

All that good granola and nut butter left media wanting more! We managed to make the message loud and clear to media, influencers and their loyal readers / followers that snacking doesn’t always have to be a bad thing. In this case, it was an AMAZIN’ thing!