Issues Management

Communication Strategy, Creative Drop, Event Management, Issues Management, Media & Public Relations, Influencer Engagement

Launch of Cadbury Dairy Milk in Lickables

Parents want the best for their kids simply because of love, making Cadbury a trusted, quality product and the perfect brand for parents to show their affection. With this in mind, we came up with an overarching campaign titled #CadburyWithLove and created various platforms to bring this concept to life, aimed at cultivating the parent to child bond.