Nutox, the revolutionary skincare solution, launched their new Youth Restoring range which provides Malaysian women with the combination of powerful anti-aging properties and gentle nurturing ingredients suitable for the most sensitive of skins at an affordable price range.
CLIENT | Nutox
OUR SERVICES
- Media Engagement
- Creative Drops
THE BRIEF
We were asked to drive awareness surrounding the new range with the direction of #NoCompromise to encourage Malaysian women that they should not have to compromise between caring for their tender skin, and keeping their skin youthful.
The initial brief was to execute a PR campaign through creative drops, a media launch gambit and a media partnership. However, when the Movement Control Order (MCO) was implemented across Malaysia, we had to reevaluate our strategy and approach as a media launch gambit would no longer be advisable.
INSIGHTS
When the Movement Control Order (MCO) was implemented, we realised that many Malaysians’ lifestyles were affected and they were having to adapt to a “new normal”.
OBJECTIVES
To introduce Nutox’s Youth Restoring range to the Malaysian market in a way that resonates with our target audience while also accommodating to the current MCO situation.
To educate and drive consideration amongst consumers on the USPs of Nutox Youth Restoring range.
To generate awareness and consistent visibility of Nutox among the target audience through online and traditional media.
STRATEGY
We announced the launch of the new range by collaborating with a few relevant lifestyle KOLs to help digitise our content, who shared with consumers how they still maintained a life of ‘No Compromise’ during this MCO period
THE CREATIVE
With the #NoCompromise lifestyle being ever so relevant during the MCO period, we wanted to encourage consumers by showcasing what it means to practice a #NoCompromise lifestyle through these challenging times, in a more visual and expressive manner. Mirroring the challenges of sensitive skin whilst seeking anti-aging benefits.
DELIVERY
#NoCompromise
We announced the launch of the new Nutox Youth Restoring range which aimed to encourage Malaysian women that they should not have to compromise between caring for their tender skin, and keeping their skin youthful.
We also had Xandria Ooi and Linora Low share creative and engaging videos on their social media platforms (Instagram, Facebook and Youtube) about how they practiced and maintained a life of ‘No Compromise’ during this MCO period.
Media Engagement
In an effort to drive awareness, we crafted a campaign release to announce the launch of this campaign and details to encourage Malaysian women not to compromise between caring for their tender skin, and keeping their skin youthful.
Influencer Engagement
We worked closely with the Nutox team and a couple of relevant beauty KOLs to prepare the influencer briefs and ensure that all the content created was in line with the campaign direction and brand messaging of #NoCompromise
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