Five years since its inception, leading hijab brand, Naelofar took 2020 by storm with an exciting new brand identity. In line with Naelofar’s new identity, the aim is to help women feel empowered by their decision to choose modest wear and our mission to Go Far.
CLIENT | Naelofar
OUR SERVICES
- Media Engagement
- Launch Event
THE BRIEF
To amplify the rebranding with an exclusive launch event for the media, influencers, and her stockist.
ABOUT THE BRAND
Naelofar is a Malaysia grown modest wear brand founded by prominent Malaysian celebrity and entrepreneur, Neelofa in 2014. Naelofar as a brand always believes in curating premium quality and affordable headscarves. Naelofar has a wide distribution channel through online channel, naelofar.com, Isetan KLCC, Luxe Boutique TTDI, SOGO KL and over 500 Authorized Stockists worldwide.
EXECUTION CONCEPT
Inspired by the boundary-breaking ”luxury street” era, this modern art-themed exhibition showcased modest wear and what it means to confidently embrace the uniqueness and individuality of style to break out of the confinements of societal norms.
Get Ready to Go Far, #GoNaeloFar
Media Event
In conjunction with the brand’s new direction, Naelofar rolled out a new “The Go Far Collection”. The Go Far Collection showcased the brand’s new identity, with a fresh, new, edgy, and modern look. It featured clean graphics, stripping and shredding excessive, unnecessary decorative elements, keeping only the core functioning fundamental elements needed. This was also shown across the event with lighting fixtures, and installation that brought her vision to life.
BTS Content
Exclusive behind the scenes from Neelofa herself on the whole conceptualisation of the event and bring it to life
RESULTS
The media launch saw 98 pax of influencers and media from over 56 different media titles in attendance. The campaign and event recap was picked up by a handful of relevant media. In summary, we garnered a total of RM1,832,227 across 74 clippings (media and social media postings).
EXPLORE HOW WE CAN GET MAD TO BRING YOUR BRAND TO LIFE
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