To celebrate Global Handwashing Day (GHD) on 15 October 2020, Lifebuoy launched a ‘High 5 for handwashing’ campaign. The campaign unites supporters of health to champion the adoption of good hygiene habits, such as handwashing with soap.
CLIENT | Lifebuoy
OUR SERVICES
- Creative Collaboration
- Creative Drops
THE BRIEF
To amplify the messaging of Global Handwashing Day and the ‘High 5’ campaign by conveying the importance of handwashing with soap.
INSIGHTS
In response to the COVID-19 pandemic, the brand has embarked on a public service campaign to remind people of hand hygiene importance and how it can help reduce the spread of infections.
OBJECTIVES
To bring awareness and amplify Global Handwashing Day’s messaging, which is dedicated to increase awareness and create an understanding about the importance of handwashing with soap, as an effective and affordable way to prevent diseases and save lives.
DELIVERY
Creative Collaboration
We collaborated with two creative content creators to bring awareness to the campaign. Kevin Ong brought attention to Global Handwashing Day a week earlier, through an Instagram post that reminded everyone of the importance of handwashing and of the upcoming Global Handwashing Day.
Maggy Wang and Kevin Ong posted their creative videos on the day of Global Handwashing Day. Both videos were accompanied by a contest. Their followers stood the chance to win a year-long supply of Lifebuoy’s hand sanitizer. The catch? They had to comment their most creative handwashing slogan or pun, with the hashtag #HForHandwashing.
Creative Drops
We disseminated creative drops that highlight the essence of the campaign to both media and influencers. The kits were also accompanied by other products from Lifebuoy. This included the Lifebuoy Matcha Green Tea & Charcoal Body Wash, to go hand in hand with total body protection.
The drops were well received, because of the relevance of the products to the pandemic.
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