In March 2017, Common Ground launched its flagship coworking location in Damansara Heights. Since then, they’ve opened many new locations and acquired thousands of members across Malaysia, Thailand and Philippines.
CLIENT | Common Ground
OUR SERVICES
- Communications Strategy
- Media Engagement
- Strategic Partnership & Collaboration
- Spokeperson Profiling
THE BRIEF
Mad Hat Asia was appointed as the PR arm to spread the word about the brand and help establish their position as a leader in the co-working space industry in Malaysia.
INSIGHTS
At Common Ground, they believe coworking can help take your company to the next level. From their modern, stylish offices to an extensive range of support services, they have designed their workspaces and amenities to build a community and lifestyle to help you get business done––better.
OUR OBJECTIVES
To develop a Common Ground communications strategy that leverages its brand assets to position the brand as a thought leader, establish its regional reach and effectively communicate its value propositions in order to generate consistent visibility.
OUR STRATEGY
Identifying relevant media to be hosted at any Common Ground outlet for a certain period in return for honest reviews of their experience working at Common Ground.
Securing and managing spokesperson interviews with co-founder Erman Akinchi & Juhn Teo
To form strategic partnerships and collaborations with local and regional businesses to widen Common Ground’s network and reach
To leverage key business happenings and new outlet launches
DELIVERY
Media Engagement
Strategic Partnership & Collaboration
Results
As a result from the various media engagement we garnered a total of RM3,331,551.00 and 7,587,069 in impressions.
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