First in Asia, the all-new adidas Originals flagship stores introduced the fascinating concept known as “The Collection”, featuring Malaysian artists - Jun Ong & Jaemy Choong.
Communication Strategy, Content Development
Communication Strategy
Communication Strategy, Content Development, Influencer Engagement, Media & Public Relations
International Champions Cup
Communication Strategy, Creative Drop, Event Management, Issues Management, Media & Public Relations, Influencer Engagement
Launch of Cadbury Dairy Milk in Lickables
Parents want the best for their kids simply because of love, making Cadbury a trusted, quality product and the perfect brand for parents to show their affection. With this in mind, we came up with an overarching campaign titled #CadburyWithLove and created various platforms to bring this concept to life, aimed at cultivating the parent to child bond.
Communication Strategy, Creative Drop, Media & Public Relations
Naughty Made Nice Christmas and Lunar New Year Campaign
Communication Strategy, Media & Public Relations, Influencer Engagement
The Music RunTM by AIA Vitality 2016 & 2017
Communication Strategy, Content Development, Influencer Engagement
The Launch of Cadbury Dairy Milk Oreo
Communication Strategy, Media & Public Relations
ASEAN's Best Coworking Space, Common Ground
Communication Strategy, Creative Drop, Influencer Engagement, Event Management, Media & Public Relations
Launch of Cadbury FC
What does Cadbury and the Premier League have in common you may ask? Well, for one thing, they both spark joy! Cadbury, the world’s best-selling confectionery brand under Mondelēz International, and leading football authority the Premier League, recently extended their partnership to Malaysia, the first country outside of the UK to do so (go Malaysia!).
Communication Strategy, Content Development, Influencer Engagement, Media & Public Relations
Double A: One Dream One Tree
Communication Strategy, Event Management, Influencer Engagement, Media & Public Relations, Social Media Content & Management
Love, Bonito in Malaysia
Love, Bonito is the pioneering online fashion retail label in Singapore. Driven by a shared passion to empower women through style, Love, Bonito has earned a reputation for expertly striking a balance between style and affordability.
In 2014 October, the Singaporean-born fashion label is officially launched in Malaysia.
Communication Strategy, Content Development, Media & Public Relations
Introducing Urban Veda to Malaysia
Communication Strategy, Content Development, Media & Public Relations, Design & Layout
The Gardens Mall, GASTRO Go
Communication Strategy, Event Management, Media & Public Relations
Into The World Of Duchess & Co
Media & Public Relations, Communication Strategy
Zoological Society of London: Sustainable Palm Oil Transparency Toolkit (SPOTT)
Influencer Engagement, Content Development, Communication Strategy, Media & Public Relations
IT'S THE SHIP
Since its inception in 2014, the IT’S THE SHIP brand has grown to become Asia’s largest festival at sea with the highest representation of shipmates from over 88 countries around the world, offering a variety of fun activities, themed parties, and non-stop music – all on international waters sailing from Singapore and China.
Communication Strategy, Media & Public Relations
Teleport Cafe
Communication Strategy, Event Management, Media & Public Relations
Ironman Malaysia 2014
IRONMAN made its much-anticipated return to Langkawi Islands on September 2014. Located within a cluster of tropical islands that attracts visitors the world over, the race will take athletes on a truly Malaysian cultural journey through tropical, hilly and demanding terrain passing traditional kampungs (villages), mangrove clusters and rainforest vistas.
Communication Strategy, Content Development, Influencer Engagement
Red Bull X Good Vibes 2014
In an effort to break the mould of usual festival sponsor activation, Red Bull’s activation was going to see entertainment brought OFF the stages and into crowds with pop-up gigs across the festival grounds. Our objective was to maximize the buzz and visibility of Red Bull’s sponsorship and activation at Good Vibes Festival 2014.