Filling a 20,000 sqm event space was only part of the challenge—doing it over a 21-day run, while launching a new event into Singapore’s crowded Christmas calendar with minimal awareness, raised the stakes entirely. When the team behind the inaugural World Christmas Market Singapore needed a PR and KOL partner to put their holiday extravaganza on the map, they came to Mad Hat Asia.
With ambitious KPIs and a tight runway, we deployed a focused three-part strategy: story-driven press release distribution that built anticipation well ahead of opening, end-to-end on-ground KOL and media hosting that generated authentic coverage across social and digital platforms, and strategic spokesperson profiling to give the event a credible, human voice in the press.
The results set a new benchmark for event PR in Singapore. Against a target of 100 pieces of coverage, we delivered 507. PR value hit SGD 4.27M against a SGD 1.5M target. Total reach came in at over 44M on social media alone, with top-tier placements across The Straits Times,CNA, Mothership, Tatler Singapore and more. Most importantly, 148,965 visitors walked through the gates — nearly 50% above the target footfall.
Planning an event launch in Singapore and want PR and KOL coverage that actually drives footfall and media attention? This is what Mad Hat Asia delivers. Get in touch at hatters@madhat.asia
Shaking up the festival scene in Singapore, The Alex Blake Charlie Sessions created an unique experiences for sonic explorers willing to venture further into pop-rock, R&B, indie-folk and electronica on a more intimate scale – all within an unusual heritage venue: Pasir Panjang Power Station.
The Cooler Lumpur Festival is Southeast Asia’s first and only festival of ideas bringing together creative thinkers, doers and innovators from all over the world. With a goal to create new connections, to share and spread new ideas, to ruminate and rediscover old ones, and to serve as a facilitator to our cultural conversation.
A festival within a festival at Heineken® Starclub. Elevate your music experience with panoramic views of the festival and starlit surprises from Malaysians top DJs and producers, only at Heineken® Starclub.
#MeetMeAtStarClub and #LiveYourMusic at Good Vibes Festival.
The Heineken® IMAGINE campaign celebrates the brand’s iconicity by paying homage to creativity. Heineken® unveiled the campaign by engaging local creative powerhouses to set up a 3-day pop-up gallery at Slate@The Row.
Since its inception in 2014, the IT’S THE SHIP brand has grown to become Asia’s largest festival at sea with the highest representation of shipmates from over 88 countries around the world, offering a variety of fun activities, themed parties, and non-stop music – all on international waters sailing from Singapore and China.
In an effort to break the mould of usual festival sponsor activation, Red Bull’s activation was going to see entertainment brought OFF the stages and into crowds with pop-up gigs across the festival grounds. Our objective was to maximize the buzz and visibility of Red Bull’s sponsorship and activation at Good Vibes Festival 2014.
