#CadburyMY

Communication Strategy, Creative Drop, Event Management, Issues Management, Media & Public Relations, Influencer Engagement

Launch of Cadbury Dairy Milk in Lickables

Parents want the best for their kids simply because of love, making Cadbury a trusted, quality product and the perfect brand for parents to show their affection. With this in mind, we came up with an overarching campaign titled #CadburyWithLove and created various platforms to bring this concept to life, aimed at cultivating the parent to child bond.

Communication Strategy, Creative Drop, Influencer Engagement, Event Management, Media & Public Relations

Launch of Cadbury FC

What does Cadbury and the Premier League have in common you may ask? Well, for one thing, they both spark joy! Cadbury, the world’s best-selling confectionery brand under Mondelēz International, and leading football authority the Premier League, recently extended their partnership to Malaysia, the first country outside of the UK to do so (go Malaysia!).