At Mad Hat Asia, we believe in the power of strategic communication to transform visions into tangible triumphs. We're thrilled to share a recent case study that exemplifies our commitment to delivering exceptional results: our partnership with the inaugural World Christmas Market Singapore.
From December 5th to 25th, 2024, The Promontory at Marina Bay was transformed into a dazzling holiday wonderland. The World Christmas Market Singapore, a holiday extravaganza of interactive experiences, unique retail finds, and delectable festive flavors, aimed to usher in a new era of festive celebrations, uniting cultures, honoring traditions, and creating unforgettable memories for all. Our mission was clear: to ensure this immersive holiday experience received the widespread attention and recognition it deserved.
Our Ambitious Goals:
We set out with clear, measurable Key Performance Indicators (KPIs) to guide our strategy:
Minimum 3 spokesperson interviews: To amplify key messages and event highlights directly from the organizers.
Estimated SGD$1.5 million in total PR value: To demonstrate the significant return on investment for our client.
Minimum 100 pieces of media and KOL coverage: To ensure broad reach across diverse platforms.
Total reach of up to 10 million: To maximize visibility and public engagement.
Our Strategic Toolkit:
To achieve these ambitious targets, we deployed a comprehensive and tailored approach:
Strategic Press Release Distribution: Crafting compelling narratives and disseminating them to key media outlets.
On-Ground Media/KOL Hosting: Providing immersive experiences for journalists and key opinion leaders, facilitating authentic storytelling.
Spokesperson Profiling: Positioning key individuals as thought leaders, securing valuable interview opportunities and enhancing credibility.
Phenomenal Results That Speak Volumes:
The World Christmas Market Singapore was an overwhelming success, and our PR efforts played a pivotal role in amplifying its reach and impact. We are incredibly proud to present the remarkable results achieved:
Total PR Value: An astounding SGD$4,275,467.40
far exceeding our target and demonstrating the immense value generated
Total Estimated Reach: An incredible 16,972,323,434
showcasing the unparalleled visibility achieved for the event
Total Earned Coverage: A remarkable 507 pieces
Over five times our initial target, reflecting widespread media interest and engagement
Estimated Social Media Reach: A significant 44,058,084
highlighting the strong resonance and virality of the event online
Beyond the Numbers: The Tangible Impact
The true measure of our success lies in the impact generated on the ground. The World Christmas Market Singapore welcomed a phenomenal total footfall of 148,965 across 21 days, significantly surpassing the target of 100,000 visitors. This immense turnout is a testament to the effectiveness of our strategic communication in driving public interest and participation.
Our Pervasive Presence in Top-Tier Media:
Our comprehensive media relations strategy ensured prominent coverage across a wide array of leading publications and broadcast channels. Notable mentions include:
Tier 1 Dailies: The Straits Times
Broadcast: 8world, Channel 8 News, CNA, Channel 5 News, CNA938
Prominent Online & Lifestyle Publications: AsiaOne, Mothership, Yahoo Singapore, Tatler Singapore, The Smart Local, Eatbook, Sethlui.com, and many more.
This extensive coverage across diverse platforms ensured that the magic of the World Christmas Market Singapore reached every corner of the nation.
Partner with Mad Hat for Your Next Success Story
The World Christmas Market Singapore is just one example of how our expertise in strategic communication can deliver exceptional, measurable results. We are dedicated to partnering with our clients to elevate their presence, amplify their message, and achieve their business objectives.
Ready to make your next event or initiative a resounding success? Contact us today to learn how Mad Hat can help you achieve your goals.