Recently, Tourism New Zealand had their first-ever collaboration with Klook, a campaign designed to spotlight New Zealand as an inclusive, Muslim-friendly travel destination for Southeast Asian travellers.
The Brief: Promoting Inclusive Travel
Tourism New Zealand (TNZ) wanted to raise awareness around halal travel experiences and inclusive itineraries across the country, targeting Muslim travelers through a culturally relevant campaign powered by Klook.
Our Strategy: Intimate, Impactful, and Relationship-Driven
To bring this to life, we created a media and influencer engagement strategy grounded in direct connection, enabling authentic content creation and long-term relationship building.
What We Delivered
Press Release Dissemination
Media & Influencer Hostings
Customised Experiences to Spotlight Muslim-Friendly Travel
Through a curated, intimate media event at fine dining establishment Sabayon, paired with localised storytelling, we successfully raised awareness for TNZ and strengthened media relationships, laying the groundwork for future brand-building in the region.
What We Achieved
NZD 1,152,495 in PR Value
30 clippings & social media posts
(22 Online Features + 8 Social Posts)18 media hosted
Estimated Reach: 2,009,424
Tourism is evolving, and inclusivity is now a priority, not an afterthought. We're proud to have helped bring that message to life for Tourism New Zealand.
Contact us at hatters@madhat.asia and connect with niche audiences through meaningful storytelling. Let’s make it happen!