YES 5G was one of the last telcos in Malaysia to roll out the iPhone 15. Launching 2–3 weeks after competitors, they needed to cut through the noise and create a moment that would grab attention fast. The edge? The lowest cost of ownership for the iPhone 15 in the Malaysian market.
We know that a great story can turn even a latecomer into a market headline and our campaign with YES 5G for the iPhone 15 proved exactly that.
Our Strategy: Turn Value into a Headline
We leaned into what YES 5G does best — affordability — and paired it with our deep expertise in tech and lifestyle media. The plan? Amplify the brand’s unique value proposition through earned media and a high-impact launch event, ensuring the message reached the right ears.
Bringing It to Life: PR That Performs
We tapped into our strong media relationships, crafted a compelling narrative, and built an integrated campaign to drive maximum exposure:
Media Relations: Strategic outreach to top-tier tech and mainstream media.
Launch Event: A full-house turnout of over 100 pax, including influencers and major publications.
Messaging: Focused on the unbeatable pricing and accessible tech for all.
What We Achieved: A Loud Launch (With Numbers to Back It Up)
269 media clippings
RM6.06 million+ in PR value
Coverage across major outlets like The Star, Sin Chew Daily, The Sun, World of Buzz, and SoyaCincau
This campaign proves that when the right story meets the right strategy, timing is just a detail.
Need a big moment for your next product launch?
Your story deserves to be heard and remembered. Let’s bring it to life. Partner with Mad Hat Asia to craft bold, newsworthy campaigns that leave a lasting impact.
Reach us at hatters@madhat.asia.