In PR, renewals are not just about signing contracts year after year. It’s a relationship between two partners, reaffirmed annually and fueled by the trust Mad Hat Asia has built and sustained over the years with world-class service and thoughtful strategic counsel.
As we enter 2026, we are especially honored to be working alongside these partners, who have continued to show their trust and loyalty to us throughout the years.
We are in our third year with Al-Futtaim Group, working in collaboration with the retail giant for Inditex's ZARA, Massimo Dutti, and Oysho brands. It is a partnership of consistency and collaboration, tapping into Mad Hat Asia’s finely-tuned network of Singaporean content creators and understanding of fashion trends, creating fresh content every time.
It will also be the third year we have collaborated with Sofy, the feminine hygiene brand we have been supporting with always-on social media, as well as impactful offline KOL interactions such as seeding and media drops for 11.11 campaigns. In the process, we have sought to normalize menstrual health among young women.
We are happy to continue our work with Singapore F&B institution, Commonwealth Concepts, renewing The Marmalade Pantry account and broadening our business to include neighborhood bakery Baker and Cook. We are looking forward to introducing Singaporeans to the favorite afternoon tea treats and seasonal offers of The Marmalade Pantry.
Last but not least, PARKROYAL COLLECTION Pickering is a cherished long-time partner. We are looking forward to continuing to make their iconic seasonal buffets come true, whether it is the ever-popular Lobsterfest or The Art of Wagyu. The Director of Marketing Communications, Zareen Huang, believes that Mad Hat Asia is part of their team, as she says, "thoughtful, reliable and highly engaged in our success."