At Mad Hat Asia, growth shows up in many ways. Sometimes it looks like new faces finding their footing. Other times, it looks like familiar ones stepping confidently into bigger shoes. Lately, we’ve been seeing a lot of both.
Meet the latest Hatters Breannice D’Souza, Nicole Chia and Foong Yan Kai who are already making waves in the media, KOLs and client campaigns.
Our Account Executives, Breannice and Nicole, came in completely fresh to PR and they have approached the learning curve with a curious and determined attitude. There is no single day that will be similar to the other, whether it is related to media monitoring, and KOL coordination or assistance with pitches. Breannice says, “I have learned so much within such a short time. It’s very fast-paced but I am able to comprehend how the stories are being put together.” Nicole continues with the idea that PR has made me learn how to think on my feet and make every detail intentional. It’s challenging, but I love it.”
As a Senior Account Executive, Yan Kai has five years of experience in PR. Routine, patient and just plain chill, he has been assisting us to refine our pitching technique, strengthen our relationships with mainstream media,and guiding the team with an unobtrusive authority.
We are also celebrating some much-desired promotions. Krisha levels up as an Account Director and leads on strategy, business development and partnerships, bringing her trademark positivity to every room.
Zoe marks the next step of her growth into Junior Account Manager. Watching her journey from Account Executive to trusted client counsel, mentor to the team, and familiar face to media and KOLs has been incredibly heartwarming.
Can’t wait for 2026!