What if a hotel brand became your favorite travel inspo account?
Park Hotel Group set out to do just that - transforming its social media into a vibrant hub for modern travellers. Think hidden gems, local secrets, and seasonal moments worth the detour.
With wanderlust driving engagement online, we helped the brand craft a fresh identity: an informed travel enthusiast serving smart tips and inspiring content, one scroll at a time.
The Brief
To position Park Hotel Group as a prominent voice in the travel industry, the goal was to craft a digital presence that speaks to today’s curious, experience-driven travellers. That meant going beyond traditional hotel content to deliver a steady stream of engaging, destination-rich posts - from must-visit local attractions and hidden gems to timely seasonal happenings.
Our Strategy
We collaborated closely with the Park Hotel Group team to develop an original social media identity, both visually and in tone of voice, that reflects the brand’s knowledge, wanderlust, and charm. Content was structured across key pillars:
Local Attractions - must-see sights and culture highlights
Hidden Gems - off-the-beaten-path discoveries
Seasonal Occasions - timely travel ideas and events
This refreshed direction helped Park Hotel Group stand out in a crowded social space, engaging audiences with relevant and informative content while reinforcing the brand’s lifestyle appeal.
What We Achieved
A comparative look at two periods shows consistent growth and increased engagement:
Oct 2022 - Apr 2023
Facebook Organic Reach: 169,174
Facebook Engagements: 18,475
Instagram Organic Reach: 24,299
Instagram Engagements: 1,520
May - Sept 2023
Facebook Organic Reach: 200,157
Facebook Engagements: 16,817
Instagram Organic Reach: 25,356
Instagram Engagements: 2,124
Notably, during May to September 2023, the brand experienced:
94.4% increase in Facebook page likes
124.8% increase in Instagram followers
With a clear voice, inspired visuals, and a content strategy rooted in real-world relevance, Park Hotel Group’s evolving social media presence is now a platform that both informs and inspires - inviting travellers to explore more, stay curious, and journey well.