IRONMAN made its much-anticipated return to Langkawi Islands on September 2014. Located within a cluster of tropical islands that attracts visitors the world over, the race will take athletes on a truly Malaysian cultural journey through tropical, hilly and demanding terrain passing traditional kampungs (villages), mangrove clusters and rainforest vistas.
In an effort to break the mould of usual festival sponsor activation, Red Bull’s activation was going to see entertainment brought OFF the stages and into crowds with pop-up gigs across the festival grounds. Our objective was to maximize the buzz and visibility of Red Bull’s sponsorship and activation at Good Vibes Festival 2014.
