Content Development

Influencer Engagement, Content Development, Communication Strategy, Media & Public Relations

IT'S THE SHIP

Since its inception in 2014, the IT’S THE SHIP brand has grown to become Asia’s largest festival at sea with the highest representation of shipmates from over 88 countries around the world, offering a variety of fun activities, themed parties, and non-stop music – all on international waters sailing from Singapore and China.

Communication Strategy, Content Development, Influencer Engagement

Red Bull X Good Vibes 2014

In an effort to break the mould of usual festival sponsor activation, Red Bull’s activation was going to see entertainment brought OFF the stages and into crowds with pop-up gigs across the festival grounds. Our objective was to maximize the buzz and visibility of Red Bull’s sponsorship and activation at Good Vibes Festival 2014.