From Founder Story to Food Coverage – PR That Turned a New Opening Into a Talking Point
When Fortuna Terrazza – an Amalfi Coast–inspired Italian brunch café – prepared to open its doors on Craig Road, the brief was clear: make noise, build credibility, and position it as a destination from day one. As an F&B PR agency in Singapore, Mad Hat Asia executed a phased restaurant opening PR strategy spanning pre-launch and opening press releases, founder profile pitching, targeted media hosting, and KOL seeding – all designed to translate the café's coastal aesthetic and Italian-with-a-twist concept into genuine cultural buzz.
The campaign spotlighted what made Fortuna Terrazza distinct: its sunny Amalfi interiors, brunch-led menu, and the Bellinis. We pitched founder Egon for profile pieces that gave the brand a human face and editorial depth, while hosting the right media and food KOLs ahead of opening to generate a wave of organic advocacy that hit just as the doors opened.
Coverage landed across Eatbook, Honeycombers, TimeOut Singapore, Her World, and more – outlets that carry real weight with Singapore's lifestyle and dining audiences.
Within just two months, the campaign secured 244 pieces of media coverage and delivered over SGD 2,086,709.13 in PR value – establishing Fortuna Terrazza as a standout new brunch destination from launch, with strong F&B press coverage across online news, lifestyle, and mainstream titles.
Planning a restaurant launch or F&B PR campaign in Singapore? Mad Hat Asia works with food and beverage brands to build media strategies that drive real visibility and sustained buzz. Get in touch at hello@madhatasia.com to start the conversation.