At Mad Hat Asia, we believe in doing work that’s bold, meaningful, and kind. Through our M.A.D (Make A Difference) initiative, we look beyond campaigns and clients to support causes that uplift communities and inspire change.
This Raya, we embraced the spirit of giving by joining hands with the Autism Cafe Project (ACP) to create a heartfelt celebration for children from Pertubuhan Kebajikan dan Bimbingan At-Taqwa - a moment of joy, togetherness, and purpose.
The Heart of It: Why We M.A.D
Our M.A.D initiatives are grounded in a simple belief: creativity has the power to do good. For this initiative, our goal was to support and spotlight the Autism Cafe Project - a social enterprise that empowers the autistic community through inclusive training and employment opportunities.
As part of this collaboration, ACP also proposed hosting a special Raya celebration with children from the home and we were more than happy to come on board to help make the day memorable.
Partners in Purpose: Collaborating with ACP
One of the most meaningful moments of this initiative was hearing directly from Adli Yahya, the founder of the Autism Cafe Project. His story of starting ACP as a determined father to create a better future for his son and others on the spectrum was a powerful reminder of the change that can happen when purpose meets action.
Image Credit : Sinar Harian
Set during the Raya season at the Autism Cafe Project venue, this celebration was more than just a festive meal. It was about connection between communities, generations, and people with shared purpose.
To support the initiative, we reached out to our network to help amplify the cause and were grateful to have local singer-songwriter and composer Nabilah Musa join us. Her presence brought a warm, genuine energy to the celebration as she engaged with the children and connected with the team behind ACP’s mission. By sharing her experience on social media, she helped extend the impact far beyond the event - raising awareness, sparking meaningful conversations, and encouraging her audience to support inclusive initiatives like ACP.
Bringing It All to Life
In true Mad Hat spirit, the team came together to help with everything from event prep to hands-on volunteering. From cooking and baking to setting up and spending time with the children, we rolled up our sleeves and poured our hearts into every detail.
It wasn’t about numbers or metrics, it was about creating real connections. The laughter, the warm conversations, the energy in the room, it was a celebration in every sense of the word.
We’re grateful to the Autism Cafe Project for welcoming us into their space and allowing us to support their mission. The warmth and positivity from this collaboration have left a lasting impression on all of us at Mad Hat and ACP has expressed interest in future partnerships too.
At Mad Hat, we believe making a difference doesn’t always require big campaigns, it can begin with showing up, caring deeply, and creating meaningful connections. That’s the heart behind our M.A.D initiatives.
If you're passionate about a cause or would like to collaborate on something meaningful, let’s chat. Together, we can M.A.D.
Our founder, Rengee, was featured in A+M this International Women’s Day, sharing how women leaders are shaking things up in comms and setting new standards for the industry.
Leading with Clarity (and Heart)
For us, leadership isn’t about barking orders; it’s about giving people clarity, empowering them, and then stepping back so they can shine. Rengee talks about how women leaders often bring a mix of logic, intuition, long-term vision, and empathy to the table - and that blend is exactly what makes leadership impactful and deeply human.
Generating newsworthy content is imperative for any brand to get noticed and secure a share of voice. However, grabbing attention, especially the right kind, is easier said than done. Here are some basics that will keep your content newsworthy and attractive.
The traditional five-day workweek has been the norm for many years, but in recent times, the idea of a four-day workweek has gained popularity. With the hopes of boosting productivity, creativity and quality of life, we at Mad Hat Asia have been experimenting by offering the last Friday of most months.
So here’s our experience with our Mad Long Weekend!
Ask anyone what their understanding of PR is, and you’ll be met with a multitude of responses. However, elements of “press releases” and “events”, followed by “brand image” and “crisis management”, are ever-present.
However, Mad Hat Asia suggests tackling public relations from an alternative lens of the trade – getting the right messages to the right audiences.
Struggling to boost your brand visibility to your target audience? There are many ways to get the word out about your organisation, beyond the usual press releases. So check out these handy tips to build your brand with PR and make your company the talk of the town, for all the good reasons of course!
We, Mad Hat Asia, are ecstatic to be working alongside our retainer partner, Viu, to effectively launch their latest original, The Bridge Season 2. Sharing the same passion in pushing the envelope in taking risks and creating engaging content in this ever-changing landscape, the series was launched via a virtual press conference! So, how did we pull this off? Here are some handy tips we have learnt from hosting Viu’s virtual media launch event thus far.
We could all use all the help we can get, now more than ever. As businesses across the country (and the world) struggle to survive through these current pandemic times, Mad Hat would like to better understand how we may be able to help. #KitaJagaKita
Caught in a dilemma between micro vs macro influencers for your next social media campaign? Influencer marketing is a great strategy for brands looking to engage with audiences on social media, especially Instagram. However, the key to a successful campaign lies in your ability to understand the differences between the two.
CONTENT IS KING - the title of an essay written by Bill Gates long back in 1996 which resonates stronger than ever today, as people the World over retreated into the safety of their homes and glare of their screens.
So what is content marketing, why it might be right for my brand and how do I get it right?
Internship is a great way to gain professional experience, develop your skills and learn more about the field that you are seeking a career in. Most importantly, internships pave the way for you to kick start your career as it increases your chance of landing onto a full-time job after your studies!
Over the years, we've had dozens of Intern Extraordinaires whom we've had the honour of hosting and learning from. One of the best things about what we do and why we do it, is hearing stories and testimonials from our intern alumni once they have completed their internship program and reflected on their journey.
During The Cooler Lumpur Festival 2019, a few Hatters signed up to put themselves through an immersive experience into the journey of a refugee. SALT offers a glimpse into the journey of a refugee from their home country fleeing to a destination with an unknown future that awaits them.
As the saying goes, and in many forms, small simple acts made towards achieving a goal eventually create the impact we seek. Towards the end of 2018, the Hatters had one simple goal in mind: to make eco-conscious decisions in every possible way with our work and actions and Make A Difference (M.A.D).
Every month at Mad Hat Asia, we look forward to our exciting team activities while infusing some of our M.A.D into it. Sometimes we fire up a barbecue at the Mad Haus, or work up a sweat with a good hike (followed by a picnic of course), and other times we keep ourselves up at night by huddling around a horror movie together. Only this time it was a trip to PAWS because there is nothing like getting sloppy kisses from doggies (and scratches from cats).
