Introducing Urban Veda Into Malaysia
The award-winning natural skincare brand, Urban Veda, launches in 24 Sasa outlets nationwide in Malaysia.
What We Did
- MEDIA ENGAGEMENT
In the lead up to the launch of Urban Veda in mid-December 2015, we disseminated a number of Urban Veda beauty kits to various key media as a seeding opportunity. To clearly demonstrate the brand’s natural concept, we had the beauty kits specially made specifically to the concept which was well-received by the media. We also arranged two national TV broadcast interviews for the client to lend exposure to the brand.
About Urban Veda
Founded in October 2013, Urban Veda is a skincare range formulated using natural ingredients based on the ancient principles of Ayurveda. The Urban Veda ranges -- Purifying, Reviving, Soothing and Radiance -- are designed to be suited to different skin care types which in the principles of Ayurvedic medicine are associated with 'doshas', the Ayurvedic term used to describe the physical and emotional tendencies in our mind and body. Each range comes with 8 types of products catered for both facial skin care and body care.