THE SWIMMING CLUB

- Social Media Content -

Imagine a world where Wes Anderson takes a summer off to the Palm Springs… Well, in the heart of Kuala Lumpur, The Swimming Club makes a splash at The Kuala Lumpur Journal Hotel, conquering all your sun-kissed Wes Anderson dreams by being KL’s new pool bar spot.

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Objectives:

  • Enhance brand image through Instagram.

  • To propagate the usage of brand hashtag.

  • To build organic following and engagement.

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Approach:

  • Creating catchy copy and esthetically pleasing visuals that suit the tone and identity of the brand.

  • Leveraging on influencers postings and content to repurpose fresh content for the brand.

  • Build consistency of content and postings to maintain a strong social media presence and relevance to drive top of mind recall

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Results:

  • Reached a higher level of engagement at the end of every month from 1000 to 3000 impressions and over 2000 in reach.

  • Established connections with local influencers and other F&B brands.

  • Increased in organic following.