IMG EVENTS

THE COLOUR RUN 2018

- Influencer Engagement and Content Development -

The Color Run, the world’s first COLOR 5Km™ event, was founded in March 2011 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5k on the Planet”.

ColourRun.jpg

Objectives:

  • To create engaging content that can be used across 2 countries - SG, IND.

  • Build awareness and attract a diverse group of audience through influencers.

  • To highlight the USP of this run being different and unique through social media content.

Approach:

  • Identifying influencers who are creative content creators and are recognizable around the region.

  • Creating a series of videos that bring the #TCR2018 theme, The Hero Tour, to life.

  • Releasing the videos in stages by country to drive larger and staggered engagement.

ColourRunIG.jpg

Results:

  • Achieved 9 original creative videos by the influencers that were used across The Colour Run’s Indonesian and Singaporean social media platforms to drive awareness and ticket sales.

    @thecolorrunina

    @thecolorrunsg