THE COLOUR RUN 2018
- Influencer Engagement and Content Development -
The Color Run, the world’s first COLOR 5Km™ event, was founded in March 2011 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5k on the Planet”.
To create engaging content that can be used across 2 countries - SG, IND.
Build awareness and attract a diverse group of audience through influencers.
To highlight the USP of this run being different and unique through social media content.
Identifying influencers who are creative content creators and are recognizable around the region.
Creating a series of videos that bring the #TCR2018 theme, The Hero Tour, to life.
Releasing the videos in stages by country to drive larger and staggered engagement.