Love, Bonito: Modestwear Styling Workshop

Love, Bonito is regionally well known for its trendy style, flirty dresses and structured silhouettes.

Patroned mostly by the Chinese demographic, Mad Hat PR developed an activation targeted at the conservative and hijabista market.

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Our Objective:

To show Love, Bonito clothing in a new light and reach a new and unexpected demographic.

What We Did:

We worked with 3 prominent Malaysian hijabista personalities to host a styling workshop where each styled 3 selected pieces from Love, Bonito.

RESULTS

  • 30+ guests from the personalities’ networks and Malay fashion media attended

  • ~RM220k PR Mileage,

  • > 400k collective Instagram likes

  • Generated on-site Love, Bonito sales