IT'S THE SHIP, 2014 & 2015
ASIA’S LARGEST INTERNATIONAL MUSIC FESTIVAL AT SEA
Debuting in November 2014 on the Royal Caribbean's Voyager of the Seas. IT'S THE SHIP is Asia's largest music festival at sea. 2000 souls aboard the vessel embark on a journey of music, sun and sea from Singapore, crossing the straits of Malacca to the tropical island of Langkawi for the ultimate beach party of epic proportions. International and regional headliners performed on multiple stages across the cruise ship which also featured world-class facilities including 200 foot rock climbing wall, 10 pools, a theatre and a first ever ice rink at sea.
What We Did
Mad Hat PR engaged a team of 10 prominent social media influencers, coming from 5 countries (Malaysia, Australia, Thailand, Hong Kong and Australia), generating 102 posts with a total of 393,210 likes across 7 months. Scope included
Identified, negotiated and engaged relevant social media influencers.
Crafted collaboration briefs for each engaged influencer and managed timeliness of fulfilment.
Influencer liaison, handling everything from pre-departure arrangements to onboard hospitality and post-event follow ups.
Managed social media tracking and reporting.
The Livescape Group is a youth-centric music and creative events group of companies, specialising in conceptualising and executing formidable creative and activation platforms for some of the best known brands on the planet. Platforms to Livescapes name include Future Music Festival Asia, I'TS THE SHIP, Armin van Buuren's A State of Trance(ASOT), Rockaway Festival, and After Dark Social Club(ADSC).