IMAGINE (SEPTEMBER 2015)
The Heineken IMAGINE campaign celebrates the brand’s iconicity by paying homage to creativity. Heineken unveiled the campaign by engaging local creative powerhouses to set up a 3-day pop-up gallery at Slate@The Row. Playing with elements of fashion, motion design, filmmaking, sculpture, photography, graphic design and sound art; Heineken aimed to inspire the imagination of those who visited the space. Creative personalities who took part in creating/curating the space included fashion designer Joe Chia, and art collective Biji-Biji, and the launch event featured tunes by local DJs such as Goldfish and Lap Sap.
HEINEKEN X JAMES BOND: SPECTRE (NOVEMBER 2015)
About Heineken Malaysia
Heineken Malaysia is owned by Guinness Anchor Berhad, and was formed in 1989 with the merger of Guinness Malaysia Bhd and Malayan Breweries (Malaya) Sdn Bhd. The brewery brews Tiger, Tiger Radler, Guinness, Heineken, Anchor Smooth, Anchor Strong, Kilkenny and Anglia Shandy. It also produces the non-alcoholic Malta. GAB’s portfolio of brands also includes imported brands Strongbow, Kirin Ichiban, Smirnoff Ice, Affligem and Paulaner.