HEINEKEN GOOD VIBES 2017

- Social Media Content -

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Objectives:

  • Create social media buzz ahead of the festival through creative original content and explore engagement via Instastories.

  • Building awareness on brand activation within festival grounds - Heineken Starclub.

  • Encouraging usage of #MeetMeAtStarClub.

Approach:

  • Creating creative content for social media (Instagram, Facebook, Instastories) leading up to and during festival on-ground

  • Collaborating with influencers to create engaging content to drive back to brand Instagram

  • Collate video content by influencers to be used for Heineken social media

Results:

  • Unique designed artwork that represents the brand in a vibrant and relevant way.

  • Achieved over 30,000 engagements over a month without performance marketing.

  • Delivered social media strategy and management:

    • Manage Instagram postings and stories

    • Curated content (Photography, design & Copy)

    • Daily Community Management

    • Weekly Posting

    • Social Media Reporting

  • Driving footfall to brand activation at festival grounds