HEINEKEN GOOD VIBES 2017
- Social Media Content -
Create social media buzz ahead of the festival through creative original content and explore engagement via Instastories.
Building awareness on brand activation within festival grounds - Heineken Starclub.
Encouraging usage of #MeetMeAtStarClub.
Creating creative content for social media (Instagram, Facebook, Instastories) leading up to and during festival on-ground
Collaborating with influencers to create engaging content to drive back to brand Instagram
Collate video content by influencers to be used for Heineken social media
Unique designed artwork that represents the brand in a vibrant and relevant way.
Achieved over 30,000 engagements over a month without performance marketing.
Delivered social media strategy and management:
Manage Instagram postings and stories
Curated content (Photography, design & Copy)
Daily Community Management
Social Media Reporting
Driving footfall to brand activation at festival grounds