DOUBLE A

- Social Media Content -

Double A, the leading copy paper manufacturer headquartered in Thailand, embarked on an environmental awareness campaign entitled One Dream One Tree.

Objectives:

  • To start the brand’s first social media presence in Malaysia (Facebook) and build following through engaging, consumer base content.

  • Build a strong social media platform to gain engagement with audience.

  • Highlight their unique competitive advantage to create awareness on its extensive efforts to preserve the environment.

Approach:

  • Developing localized lifestyle content to drive campaign and call to action.

  • Creating collaborative content with influencers, arts and crafts community and consumers to drive more following, engagement and action.

  • Contest to drive purchase and two-way promo with trade partners like Tesco and Aeon.

Results:

  • Gained organic followers  of over 7000 page likes on Facebook in the span of 3 months without performance marketing.

  • Delivered social media strategy and management:

    • Create and manage Facebook page

    • Curated content (Photography & Copy)

    • Daily Community Management

    • Daily Posting

    • Social Media Reporting