- Social Media Content -
Double A, the leading copy paper manufacturer headquartered in Thailand, embarked on an environmental awareness campaign entitled One Dream One Tree.
To start the brand’s first social media presence in Malaysia (Facebook) and build following through engaging, consumer base content.
Build a strong social media platform to gain engagement with audience.
Highlight their unique competitive advantage to create awareness on its extensive efforts to preserve the environment.
Developing localized lifestyle content to drive campaign and call to action.
Creating collaborative content with influencers, arts and crafts community and consumers to drive more following, engagement and action.
Contest to drive purchase and two-way promo with trade partners like Tesco and Aeon.
Gained organic followers of over 7000 page likes on Facebook in the span of 3 months without performance marketing.
Delivered social media strategy and management:
Create and manage Facebook page
Curated content (Photography & Copy)
Daily Community Management
Social Media Reporting