MONDELEZ MALAYSIA 

CADBURY DAIRY MILK OREO

- Influencer Content Development -

The launch of Cadbury Dairy Milk Oreo in Malaysia! Two of Malaysia’s most loved brands, CADBURY DAIRY MILK and OREO combined together to give us the new Cadbury Dairy Milk Oreo premium chocolate.

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Objectives:

  • Introduce Cadbury Dairy Milk Oreo to the Malaysian market.

  • To drive the message of 2 of Malaysians favourite snacks coming together

  • Create curiosity about Mondelez International’s newest product. 


 
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Approach:

  • To feed influencers with content that drive talkability and message of two great things coming together.

  • Creating a creative drop that teases out the product - when two things make something better - peanut butter & jam; coffee & tea; gula melaka & salt.

  • Work closely with popular local influencer duo/pairings to create unique content that highlights the key messages of two great things coming together while still keeping the content authentic and relatable.

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Results:

  • Generated over 100,000 in engagement and hype across social media platforms through influencers.

  • Shareable creative content on digital platforms.